What made you decide to join ZenGroup?
I was impressed by ZenGroup’s mission to make Japanese products accessible to the world, and by how genuinely the team cared about customers. During the interview process, I felt a strong sense of transparency and trust. I already had marketing experience in Europe, but I had been studying Japanese and wanted to work in Japan. I could see that this was a place where people who take initiative can truly grow, so joining felt like a natural choice.
Could you tell us about your daily responsibilities?
As Vice-Section Leader for ZenMarket’s Marketing department, the majority of my responsibilities fall within team management and planning for our entire range of target markets. Specifically, I oversee team leaders, build data workflows, and manage budgets and KPIs. Generally, my work is both diverse and dynamic, and each day brings new challenges that allow me to expand my skill set.
When is the busiest time of year for the marketing department?
Our busiest periods tend to be around major shopping seasons—especially year-end holidays, Golden Week, and major sales events like “11.11” or “Black Friday.” However, because we serve customers overseas, trends differ by region, so we stay active throughout the year.
How do you stay up-to-date with marketing trends and information?
I regularly follow industry newsletters, attend online webinars, and analyze market data from our own platforms. ZenGroup also encourages knowledge-sharing within the team, so we frequently exchange insights about new tools, global trends, and best practices. We also have dedicated Udemy access supported by the company to learn from courses available on the platform.
What do you think is the most important skill required for a marketer at ZenGroup?
Adaptability. Our environment evolves quickly, and markets across regions behave differently. Being able to analyze data, understand cultural nuances, and adjust strategies accordingly is essential. Curiosity and a willingness to test new ideas are also highly valued.
What are some of the most popular products being bought from Japan?
Japanese fashion, trading cards, anime goods, figures, retro gaming, fishing gear, and cosmetics are consistently popular. Figures and trading cards, in particular, have strong global demand, including in my home country of Italy. Customers appreciate the authenticity and quality of Japanese products.
What kind of users use the service most often?
Our users come from all over the world, particularly North and South America, Europe, and Southeast Asia. The core demographic is typically between 25 and 34 years old, an age range with relatively stable disposable income. Many users come looking for Japanese pop culture or hobby-related items. Shopping habits differ by region, which makes marketing both challenging and exciting.
Have you ever collaborated with any influencers?
Yes. We work with influencers who specialize in Japanese culture, fashion, and collectibles. These collaborations help us reach niche communities in an authentic way, and they often lead to long-term partnerships based on mutual trust.
What kind of fun digital marketing campaigns have you been a part of?
One memorable campaign involved promoting our company’s anniversary event. I was involved in collecting video messages from customers around the world and building a campaign focused on brand awareness and trust. It was an interesting project that went beyond sales to connect directly with our users.
Could you describe the work environment and atmosphere in your team/office?
The environment is open, collaborative, and respectful. We have a multinational team where English is the common language, and we communicate with mutual respect regardless of cultural backgrounds. Everyone is encouraged to share ideas, regardless of position. The team values both independence and teamwork, creating a balanced atmosphere where you can focus deeply but also rely on colleagues when needed.
In what ways do you feel you have grown since joining ZenGroup?
I’ve expanded my experience with international marketing, cross-department collaboration, and data-driven decision-making tailored to specific needs. Because ZenGroup allows team members to take ownership of projects, I’ve grown more confident in my ability to lead initiatives and adapt to new challenges.
Has ZenGroup supported your personal/professional growth?
Yes. ZenGroup offers opportunities for language learning, participation in external workshops, and involvement in new projects that push my skills further. The company invests in people who show initiative, which creates a strong sense of trust and long-term career possibilities.
What are you currently studying or learning to improve your marketing skills?
I’m focusing on data analytics, AI-driven marketing tools, machine learning, and understanding consumer behavior across different regions. Specifically, to improve efficiency, I am learning scripting languages like Python and JavaScript to deepen my knowledge of automation. This helps me direct the team toward better-targeted initiatives.
What do you like most about ZenGroup?
The fact that the company values people. There is a shared belief that as long as you contribute sincerely and take responsibility, your efforts will be recognized. The balance between autonomy and support allows everyone to grow at their own pace, creating a very positive and sustainable work culture.
